Taking Media Gear Tests Up A, Er, Gear

We’ve heard the words “memorable, educational, and emotionally-led” a fair few times in our client briefs. They are, after all, pillars of a very very good media activation.
Our response? A little more unique. Wet. Wild. And very “Wait, what?”.
We knew we had to match the gravity of Rapha and GORE-TEX Brand’s collab with a gear test equally as epic to attract the hands-on reviews and influencer content the partnership deserved. Even more so with a product statement as bold as “The Future Of Rainwear” attached to the jacket and entire activation.
So we didn’t just go big. Nor did we just go epic. We went biblical. We summoned the celestial powers of the weather lords to unleash a storm within the hallowed walls of Rapha’s famous Soho clubhouse. We revisited a relationship with the patron saints of SFX, who’d happily sing off the same high-stakes hymn sheet as us. We gathered a congregation of RSVPers from all denominations of lifestyle and core media. And we were omnipresent across every single creative element of our final Rolling Rain Room, from site measurement to water tank branding, to ensure the day was worthy of praise-laiden live social coverage from our creator invitees.
All this achieved in less than two months? Maybe the Lord was on our side. Or maybe we’re simply very well versed in our approach to doing things very differently. Eitherway, this one’s a testament to the creative hivemind that spans every department ACM.