Cementing FOMO as an ACM Events Trademark

RIGHT, LISTEN UP…

Forget elevator pitches. We sum our best events up before the lift gets a chance to leave the lobby.

Case in point: we transformed a small London launderette into the ultimate media education station for GORE-TEX Brand.

Our never-normal and FOMO-in-a-split-second approach to event conceptualisation is, as we’ve come to learn, the key to nudging our way into the diaries of the UK’s most deadline-drowned meeting-beaten editors and in-demand creators (and convincing them to hand over their outerwear for us to reproof and return later that week). And we love it, as it gives us another excuse to crack our knuckles and flex a big handful of our agency services.

In this case, we’re talking the nonsensical idea that got hammered into shape by our creative gang; the iron-clad RSVP list locked down by our comms pros; the production of macro (shop windows) and micro (“out of order” machine stickers) touchpoints provided by our design lab; the forensically detailed project management of our account team; and everything else that turns a den of washing machines into the site of one of the year’s most memorable media moments.

How do we know it was a success? The numbers in the wrap report did a lot of the talking. But the fact that we’re writing this on a train to the very next “they’re doing what?!” event for GORE-TEX Brand is what we’re using to chalk this one up as a definite winner. You’re gonna wish you were at that one, too.