CROSSING OUR CREATIVE STREAMS FOR A BRAND-DEFINING EVENT

HOW WE GONE DONE IT

Where do ideas come from? A bit of an eternal quandary at ACM Towers, this.

More than ever, we’re seeing our calendar fill out with ‘Ah!-You’re-the-agency-that-did-that!’ events that are becoming a real ACM trademark these days. One we’re very, very cool with owning, we might add. Have a little peek at the links we’ve dropped after these words for a couple of proud classic cases.

For us, the process from “hmmm” brain intrusion to “whaaaat!” brand moment is the fun part. The part where initial threadbare creative ideas (“What about a pond skim…in London?”) come to life through company-wide discussions, swapped YouTube/Spotify links, shared cultural references, friendly creative sparring, late night / early morning dog walk WhatsApps (often to ourselves), and everything else that goes into collaborating our way toward ACM’s industry-defining campaigns.

What you’ve just experienced across in the last few minutes of retina-rupturing scrolling is a primo example of exactly this in action: a wild idea for merino champs icebreaker posited to the team one spring morning, and tweaked and managed to life by October by an all-star lineup of creative and organisational pros.

Rewarding? Yeah, just a bit.