With their heritage firmly rooted in exploration, and their products used and trusted by true pioneers, British apparel brand Shackleton are the real deal.
They’re also going through a period of rapid growth and expansion. As ever for a brand looking to take their story to a broader outdoor audience, the key to achieving this will be retaining authenticity whilst also building brand awareness among those whose adventures might not always take them to the polar extremes. That’s where we come in.
We’ll be implementing a proactive press and marketing strategy, designed to ensure the brand’s ‘For The Challenge’ message is perceived correctly, while accelerating Shackleton’s growth in the adventure travel market by helping them achieve new visibility in the right places.
It’s the type of campaign that is our bread and butter. And, with plenty of recent changes and additions to the ACM team, we’re feeling more energised than ever to get cracking on such a rewarding campaign.