Companies jumping on the eco bandwagon in a clunky attempt to prove their green credentials is a very modern cliché. Particularly in the action sports and outdoor industries, as any visitor to a recent trade show will tell you.
Not our friends and long-term clients Picture Organic. Their visionary, long-term commitment to environmental change is why our admiration for them grows with every passing year. After all, leading on the environmental challenges our industries face has been woven into the fabric of Picture’s DNA since they were founded in 2008.
And helping them communicate their unique brand and environmental message is the reason we joined forces with them back in 2014, and why we continue to be proud of our association.
Now the rest of the industry has finally caught up with them — just as Picture, traditionally a winter brand, are putting their plans to similarly disrupt the summer market into action. We’ll be with them every step of the way, championing their cause and helping them lead from the front.