Picture Organic Clothing hit the jackpot with their 2018 film Zaberdast. It was that rare beast — a credible action sports film that lit up the industry festival circuit, while also being a genuinely compelling watch for people without any interest in skiing or snowboarding.
No mean feat. So how do you follow such a success? By producing a follow-up film — Shelter — that delves even further into the brand’s sustainable DNA and maintains the same high standards of riding that made Zaberdast such a heart-in-mouth experience.
To help Picture Organic Clothing celebrate, we organised a special press launch in London for select media. They were given the chance to see the film ahead of the official UK première at the Kendal Mountain Festival, as well as quiz Picture Organic Clothing founder Julien on the story behind the film.
Just another example of how this ground-breaking client use brand to lead the way and set the industry agenda.