Every brand loves to hype their origin story. What gives Picture Organic Clothing their effortless credibility is that their tale just happens to be true. The company really was founded by Julien, Jeremy and Vincent, three adventure-loving friends from Grenoble; and it really was born of a shared passion for action sports and a strong desire to use their platform for environmental good.
It’s a great story, and nobody tells it better than the trio themselves. So when Picture Organic Clothing asked us to help them celebrate their tenth birthday in London, we urged them to come over and do just that.
Sure, we wanted them to share what they’ve learned over a decade spent producing technical, environmentally-friendly and downright unique outdoor clothing. But we also wanted our guests to experience their deep connection in person.
We held the event at the Electric Theatre in Shoreditch, offering our crowd of invited press and influencers an exclusive screening of Picture Organic Clothing’s new film Zabardast, and the chance to quiz the trio and experience first hand the personal chemistry that makes the brand so special.