Much Better Adventures - European Communications Agency

We like to think carefully about our collaborations here at ACM. Our Peak, Pack, Path process is designed to make sure we’re able to deliver the right brief, sure.

But the cultural fit is equally important. What’s the message? Is this a story, or a brand, we can get behind?

The integrity and originality of their message is one of the things that attracted us to Much Better Adventures, a UK travel company dedicated to offering sustainable, adventurous holidays.

Much Better Adventures have environmental accountability and innovation at their core. They are signatories of the Climate Emergency Declaration, committed to being Carbon Positive by the end of 2020, and work closely with local suppliers to ensure 80% of revenue spent benefits the local economy.

It’s the type of pragmatic leadership the travel industry will need when it comes to navigating the climate crisis, and is why we’re proud to be working with them on a PR, social and content campaign to help them take their message further.