There are professional athletes. And then there are select individuals who reshape their chosen pursuit in their own image, changing the landscape for ever. Snowboarder Jeremy Jones is, of course, one such icon.
For Jeremy, snowboarding is a means of adventure and a vehicle for helping to safeguard the environment. His career has long epitomised the questing spirit that is at the heart of snowboarding.
These same principles also help to explain the profound influence of his eponymous board company Jones Snowboards.
Whether it’s been splitboarding, the rise of carving boards, ambitious self-contained backcountry expeditions, recent innovations such as the Ultra Mind Expander, or environmental collaborations with partners such as Protect Our Winters, Jones Snowboards have led from the front.
As Jones Snowboards’ partner agency for the UK, France, Austria and Germany, our job is to help communicate these innovations, and help Jeremy and the gang continue to set the snowboarding industry agenda.