Most winter sports lovers are creatures of habit. The same resorts. The same après-ski rituals. Hell, even the same runs. So how do you make them change the habits of a lifetime?
That’s the premise of our campaign for continental sports giant Intersport. Working closely with our partner agency Here Be Treasure, we’ve been tasked with putting together a huge pan-European campaign designed to make skiers and snowboarders of every stripe change their habits — and save themselves cash while they’re at it.
How? By persuading them to leave their own skis and snowboards at home, and switch to Intersport’s in-resort ski hire offering. We’ll be compiling a multi-market content, influencer marketing and PR campaign designed to drive awareness and traffic. Just the type of brief we like — in our favourite market.