Sometimes, an outlier brand comes along that requires a completely different marketing approach.
That was exactly the case when Heimplanet, a revolutionary outdoor company set up by two German surfers with a brilliant idea, asked us to help them launch in the UK.
Everything about Heimplanet, from the unique design of their inflatable tents to the striking imagery, stood out wildly in the traditional outdoor environment.
So we made the decision to market them as an action sports brand rather than a regular outdoor outfit, focussing on unique and memorable life experiences that all outdoor and adventure lovers covet, rather than technical stories such as waterproofing and attachable awnings.
In doing so, we helped them take the story at the heart of Heimplanet to a new audience - and introduced a key new brand to the UK market.