Elan - European Marketing Strategy

Launching a new product or campaign at any time is a challenge. Doing so at a time of great uncertainty for your industry shows real vision.

That’s why we’re so pleased to be working with legendary ski brand Elan on their latest product launch, doing what we do best by devising and executing a multi-channel content, communications and social media strategy for the UK, Germany, Austria and Switzerland.

Elan have been blazing trails through the ski industry for 75 years, and to this day are still handcrafting their skis in the Slovenian Alps. It’s a pedigree that makes them one of skiing’s most respected brands, globally respected for the way they expertly combine innovation, quality and heritage.

These are exactly the kind of values that inspire us at All Conditions Media, and one reason we’re proud to be working with them.

The other reason? 20/21 is shaping up to be a critical season for the winter sports industry. Navigating the challenges ahead is going to require true leadership, and we’re proud to support Elan as they lead from the front yet again with this latest game-changing innovation.