Supporting new and developing brands to share their early-stage strategies is an ACM speciality. But helping an already legendary brand redefine their messaging and offering? That’s just the type of challenge we particularly relish and which we’ve developed the agency to meet head on.
It’s why we’re so intrigued and excited by the new relationship we’ve just inked with Belstaff. Everybody knows them, right? They’re the heritage British outdoor brand with motorcycling at its core and David Beckham on the ambassador list.
Yet there’s an entire outdoor heritage strand to the company’s backstory that has largely been untapped, and which new Belstaff CEO Fran Millar intends to resurrect. As such, Millar has unveiled a bold new creative strategy designed to reclaim this history while driving the brand forward in a way that reflects the new outdoor environment.
Our role in this? Ensuring our multichannel marketing approach helps to drive this strategy on multiple fronts. Our team is implementing a creative comms campaign focusing on Belstaff’s product and new brand story, while also working with Fran and her team to develop stellar event and creative activation ideas that match their vision.
We’re grateful for the opportunity to work with such a visionary team, and excited to see how we can help take this British institution to ever greater heights.