Like many up-and-coming brands, our client Arsken has big ambitions.
Top of the list? Redefining their category by subverting the stereotypes that tend to accrue around yachts and the yachting industry.
After all, Arksen don’t build mere ‘superyachts’. They make robust, highly efficient exploration vessels that enable us to explore the planet’s wildest corners and harness scientific innovation to help conserve the ocean environment.
These twin pillars of adventure and marine conservation have been at the heart of the Arksen story since Jasper Smith founded the brand and partner NGO the Arksen Foundation.
It’s also why their brand ethos particularly resonates with us here at ACM, and why we’ve devised a multi-channel social media and paid digital strategy that will help them achieve their mighty goals.
By taking Arksen’s story of adventure, conservation and innovation to carefully selected new audiences, we’re targeting the kind of resonance and engagement that drives real business impact.