Genuine market innovations are rare and, in hindsight, obvious. It’s why our new client Albion’s latest SS20 range is such a game changer for cycling. It’s hard to believe, but they are the first brand to produce high performance, technical cycling apparel with sustainable fabric solutions.
It’s exactly why we agreed to work with them, and are proud to be their agency for PR and strategy moving forward. And there’s another reason too. For years, Albion have been the classic ‘best-kept secret’ brand — well-known in their own world, but with next to no mainstream awareness.
It’s a classic brand conundrum, and the type of brief we specialise in. It’s what we’re doing for Snow Peak, and how we helped Finisterre go from niche UK surf brand to one of the UK’s most beloved outdoor brands, period.
And it’s what we intend to do for Albion. Helping them create a strategy that will take their brilliant combination of fit for purpose, environmentally responsible products to the next level, in the right way.