Authenticity. Easy to recognise. Impossible to fake.
This is especially the case when it comes to marketing. We can all spot the fake stuff a mile off. Putting together a campaign with real authenticity at its core? Not so straightforward.
Which is exactly why our strategic, creative and production work on adidas’s TERREX Agravic Ultra launch was so crucial. This super fast-paced Trail shoe was designed in collaboration with TERREX Ultra-running athlete Ekaterina Mitayeava to help her achieve her trail running goals and to keep pushing the sport forwards.
Our campaign concept had the emotional substance of Ekaterina’s goals - and hence, those of our target audiences - at its heart.
To bring this creative to life, we worked closely with our production partners FRTWTY, shooting in Elbrus and Chamonix, two of Europe’s highest mountain environments.
The end result? A digital and PR campaign based around Ekaterina’s lifelong dream of winning the Ultra-Trail du Mont-Blanc, with authenticity at its very core.