adidas Outdoor - Global Marketing Strategy
These are interesting times for the outdoor and action sports industries. Gone are the days when consumers would solely identify with one particular activity over another. Instead, there’s a new generation of discerning, omnivorous consumers for whom the old categories no longer suffice.
It’s a trend we’ve long recognised, and certain progressive brands are adapting to the shift. Or in the case of our client adidas Outdoor, leading the way with a brand new creativity-focussed, urban-to-outdoor iteration. Trail run, mountain bike, climb or hike; the adidas TERREX and Five Ten brands cater for the diverse interests of this particular audience.
It’s an approach reflected in our wide-ranging brief. As well as advising on strategy, we’re working with the global team on a range of campaigns covering every aspect of the ACM offering, including content creation, influencer marketing, events, local market PR activations, product seeding and social media.
