From the very start, we’ve been exploring how we can use our experience and knowledge to help our clients, colleagues and industry peers navigate the COVID-19 pandemic.
When we foresaw that business as usual would soon no longer be an option, we decided to step up and use our position to help brands with their COVID-19 related marketing, brand and comms dilemmas. For free.
With an overt understanding of the action sports, adventure travel and sustainable cultures we represent, we launched FREE THINKING, an initiative that would do more than just help brands grapple with this new reality.
From affirming Élan Skis’ campaign rollout to finding new ways to engage Level Water’s audience, the team at ACM used our Peak, Pack, Path model and drew on years of experience to provide sets of tailored recommendations and analyses that would help FREE THINKING applicants navigate these ‘unprecedented’ times.