Strategy

Whether it's launching a new product or devising a new campaign from scratch, we like to roll up our sleeves and get stuck in. 

It could mean creating an overall marketing plan to help promote a specific product or brand to a particular group of people. It could be designed to drive sales, or raising brand awareness.

It could involve just one of our services, such as PR, or a whole range of them - such as the full content and marketing strategy we devised for GB Park and Pipe (pictured), which is helping our athletes prepare for the next Winter Olympics in 2018. 

Or the huge content marketing and social media campaign we devised to help promote our beloved French Mountains to the UK market. 

Whatever the brief, the first thing we do is sit down with our clients and find out exactly what they need.

Then we use a mixture of market analysis, our own lengthy experience and some of that patented ACM creative gold dust to come up with a clearly defined and easily measurable marketing strategy. 

GB athletes Katie Ormerod, Jamie Nicholls and coach Jack Shackleton. Photo: Mellish

Our launch strategy introduced innovative German outdoor brand Heimplanet to the UK market.