UK Sport - Discover Your Freestyle

#ACM058 Communication Content Strategy

Our work for GB Park & Pipe is proving to be a real test case for UK Sport. It's the first time they've ever really used an agency to implement a marketing strategy with the goal, ultimately, of improving athlete performance in an Olympic Games. 

Of course, how successful we've been will ultimately play out at the Pyeongchang Olympics in 2018, but the early signs are good. We've also received recognition from UK Sport, who asked us help with one of their own marketing campaigns - the recent #DiscoverYour Freestyle campaign. 

#DiscoverYour Freestyle is part of #DiscoverYour Gold, the biggest multi-sport talent identification in British history with the aim of finding talented young athletes with the potential to be future medal winners. 

Impressed with our work on #ProjectPY2018 for GB Park & Pipe, UK Sport tasked us with creating a short designed to identify athletes from a gymnastic or acrobatic background with the ability to one day take their own place on the GB Park & Pipe team. 

We also helped spread the word among our extensive media database, helping spread the word further.  See the film above for yourself.