#ProjectPY2018 Mission 42 - 100 Days To Go

#ACM083 Communication Content Strategy

Well that came around quick. Three years after we commenced work on our #ProjectPY2018 campaign, November 2017 saw the countdown to the 2018 Games kick off in earnest as we hit the 100 days to go mark.

To mark the occasion, we released our latest collaboration with our friends at Life Cinematic – Mission 42, which recapped the athletes’ journey thus far, highlighted the team’s incredible progression, and celebrated the numerous podium places achieved by the athletes since the Sochi Games back in 2014.  

The result was a fun, hype-driven film shared by athletes and stoke-infused watchers alike as we started counting down the days to the real business in February 2018. Bring it on.