Overheard in French Ski Resorts

#ACM041 Content Strategy

Our huge 15/16 Content Marketing campaign for Frances Montagnes sure got underway with a bang in October 2015. The concept was simple - use our unrivalled knowledge of Anglo-French ski culture to come up with a loving homage to that unique and slightly ridiculous creature: the British winter sports lover in France. 

We worked closely with our close friend and collaborator Johno Verity of Indeed Productions to bring the idea to fruition, and the resulting film - Overheard in French Ski Resorts - certainly kicked the winter off in style. Within a week, it had clocked up over 500,000 views and 3.5k shares. 

Check it out for yourself and be honest now - how many of these gems have you said yourself?