Our Post ISPO Innsbruck Trip

#ACM048 Communication Content Strategy

For the European action sports community, ISPO is a big deal - a chance to catch up on the latest retail developments, to see clients old and new, and take the measure of the health of the industry. 

As any ISPO vet knows, it’s also an intense few days. Which is why for the last few years we’ve made it a tradition to follow our annual trips to Munich with a couple of well-needed days R&R at one of our favourite destinations in the Alps: Innsbruck in Austria’s Tirol region. 

Innsbruck is perfect for this type of thing. There are countless resorts within an hour’s drive, and the town’s winning blend of culture and surprisingly high-end cuisine makes a real change from your typical ski trip. 

For this year’s mission, we took the whole All Conditions Media crew and some of our nearest and dearest friends and clients away for a few days. It was a welcome chance to decompress after the madness of the Messe, and spend a couple of days snowboarding, skiing, swapping chairlift stories and reminding ourselves why we got into this whole game in the first place. 

Thanks Innsbruck. It was great, as usual.

We'll see you next year.