Nike Running - Gifting Programme

#ACM062 Communication Strategy

The simplest of briefs: help generate some buzz around Nike Running's game-changing new Vaporwing Elite and Bandit running sunglasses. To capitalise on the Rio hype, we packaged up an Olympic-themed gift box for our favourite running-obsessed journos and influencers. 

It didn't take long for the social media wires to start humming, and for some weighty coverage to follow. Maximum hype, minimum spend. 

Strong initial reviews in Shortlist and Coach, two of our key target media.