Nike Running - Gifting Programme
The simplest of briefs: help generate some buzz around Nike Running's game-changing new Vaporwing Elite and Bandit running sunglasses. To capitalise on the Rio hype, we packaged up an Olympic-themed gift box for our favourite running-obsessed journos and influencers.
It didn't take long for the social media wires to start humming, and for some weighty coverage to follow. Maximum hype, minimum spend.