Mons Royale x Rotorua

#ACM073 Communication Content Strategy

We’re big fans of Mons Royale here at ACM, so when the Kiwi merino gurus asked us to work with them ahead of Crankworx Rotorua, we were stoked. 

From Lake Wanaka, New Zealand, Mons Royale create versatile merino clothing designed to deliver both technical performance and style. Their new SS17 Bike range was developed with Red Bull star Conor MacFarlane and offers the same patented Mons mix of style and practicality that savvy skiers and snowboarders have known about for year. 

To celebrate the launch of their new MTB-inspired collection and their headline sponsorship of the Dual Speed and Style at Conkworx Rotorua, we set up a pan-European influencer campaign designed to introduce the brand to key mountain bike players in the UK, France, Germany, Austria, Switzerland & Scandinavia.