Mons Royale x Innsbruck

#ACM078 Communication Strategy

June 2017 saw us reunite once again with the Mons Royale crew. This time around, our favourite Kiwi merino peddlers asked us to host a trip to the flagship Mons Dual Speed and Style event at Crankworx in Innsbruck.

The idea was to introduce a carefully selected group of pan-European influencers to all things Mons. 

During an action-packed couple of days, we did just that, stoking the group out with VIP access to all Crankworx events, one-on-one time with some of the world’s best MTB riders and a VIP ‘Urban to Alpine’ ride around beautiful Innsbruck. 

Along the way, we were joined by pro bikers Conor Macfarlane, Ronja Hill-Wright, Kathi Kuypers and Benedikt Purner.  Mind-blowing riding, stunning settings, fun parties, a great crew, good times and coverage were the result.