Heimplanet Kickstarter Campaign

#ACM071 Communication

Our friends at Heimplanet like to do things differently. So when they told us they were planning to launch their new Motion Series backpacks on Kickstarter, we weren't too surprised -  with their trademark innovative designs we knew the Motion Series would make a splash. We got to work helping them spread the word. 

All that said, we don't think anybody was prepared for quite how well the campaign went. Within days, the initial starting target of €20,000 was smashed. By the time the campaign came to an end, our friends from Hamburg had raised a whopping €105, 406 through 799 backers.

It'll enable them to unleash the same game-changing approach that saw them disrupt the traditional outdoor market on the humble backpack when the Motion Series goes to market in April 2017. Find out more here.