GB Park & Pipe x Hertz
With the 2018 Winter Olympics in Pyeongchang approaching rapidly, our work for GB Park & Pipe is cranking up a notch. As well as running their social media strategy and producing the huge #ProjectPY2018 film series documenting the team's journey to Korea, we're also helping bring in sponsorship to help give the team every last competitive advantage for the biggest contest of their lives.
This collaboration between the team and hire car stalwarts Hertz is the most recent example. We brokered the deal that saw Hertz sponsor the team's trip December 2016 to Colorado, and produced the films the car hire giants put out across their own social media. The result was increased income and exposure for the team, and a sponsorship deal that ticked off Hertz's own content and communication objectives. Job done.