Founder Connection: Action Sports and Storytelling Talk, Swell Sligo

#ACM100 Misc

How do you distill a two decade career into one 45-minute talk? That was the poser faced by our founder and director Matt Barr when he was to give a talk at the Swell Sligo event in Strandhill in September 2017. 

Journalist, author, team manager, consultant, entrepreneur, editor, marketer, producer, podcaster: during his career in the industry, Matt has worn many different hats. 

Yet whatever the role, telling stories about action sports and outdoor culture as honestly and authentically as possible has been the focus. It’s a fundamental principle behind our work here at ACM, too. 

So it made sense to make this the main theme of his presentation, and deliver a talk that delved into the five key lessons Matt has learned during his hugely varied career. Big thanks to Aoife for the invite, and for a brilliant few days in Strandhill.