Finisterre London Store Opening

#ACM020 Communication

2014 was massive for our friends at Finisterre. They launched their biggest and most innovative range yet, embarked upon a complete rethink of the wetsuit and saw cold water surfing go mainstream.

And, in November, they put the seal on an amazing year by opening their first ever flagship in the middle of London's Covent Garden. It's an amazing space that showcases the entire Finisterre range and essential cold water surf products from brands such as Gulfstream, Al Merrick, Heimplanet and Quiver. There's also a coffee bar run by Brighton's finest, Small Batch.

Naturally, the crew wanted to mark the occasion with a party, so we fired out the invites, donned our best togs and packed the place out with a thirsty crew of friends, journalists and surf industry colleagues. Check the film and the images to find out more, and make sure you check the store out next time you're in London.