DFDS - Parkour Film
Creating innovative content has always been part of the All Conditions Media DNA - and our recent work for GB Park & Pipe and France Montagnes, among others, has been at the heart of both brands' hugely successful recent marketing strategies.
No wonder other brands are asking us to help shape their own campaigns: like ferry company DFDS, who came to us with a particularly interesting brief in June 2016. They wanted to let two parkour athletes loose on one of their huge vessels and film the results for a PR campaign being organised by their PR agency Rooster.
We roped in our friends Ryan Doyle and Will Sutton, two of the world's most renowned parkour athletes, came up with a creative plan-of-attack that met both client and athlete needs, and produced a film that perfectly complemented Rooster's wider PR strategy.