Danner x Kendal Mountain Photography Competition

#ACM086 Communication Content Strategy

When Danner asked us for ideas on UK event activity to bolster their brand awareness in the outdoor market, we immediately knew the Kendal Mountain Festival offered the perfect opportunity.  

So we helped Danner organise the inaugural Mountain Photography competition, an exciting new addition to the festival’s schedule which eventually attracted 300 amazing entries across six categories from both pro and amateur photographers. We also organised Danner's wider presence at the event: extensive branding throughout the festival’s brochures, film screenings and awards ceremonies; a stand at Base Camp Village; and a VIP Mountain Photography reception for media and entrants in which we crowned the first People's Choice and Overall winners. 

All in all, the perfect way to introduce the brand’s heritage and commitment to the outdoor market, while making the most of Danner’s existing connection to photography - as well as the perfect excuse to hang out at this inspiring event for three days watching awesome films, of course. Roll on next year.