Arc’teryx Voltair Airbag and Procline Boot Launch
We've worked with Arc'teryx for five years now, but winter 15/16 saw us work on our most exciting collaboration yet: the launch of the new Voltair avalanche airbag and Procline ski boot.
In true Arc'teryx style, these two new backcountry product launches were true innovative game changers, and we were on hand to whip up some pre-launch hype ahead of the official drop at ISPO.
Our task was to snag some core media engagement, so we dispatched Fall Line to British Columbia for the official launch, and spread the word amongst the winter sports and active communities. A highlight? 20 million views on Sky TV's Swipe tech show, who we sent to Chamonix to review the pack.