Arc’teryx Store Launch

#ACM056 Communication Content


We've worked with Canadian outerwear maestros Arc'teryx for over five years now, and over that time we've seen a lot of exciting developments at the brand. None more so than the launch of their first European flagship store in London's Piccadilly in September 2015.
 
As the brand's main European activity, our task was threefold: make sure the new store hit the headlines, oversee an OOH campaign on the Tube and organise the mother-of-all media VIP launch events.

For the latter, we invited a mix of journalists and the cream of the brand's London fanbase - namely climbers, powder heads, city slickers and mountain guides. They were kept entertained by guest speakers Carl Moriarty (Arc'teryx Head of Design, Apparel), Mina Leslie Wjustak (Arc'teryx athlete) and renowned Canadian adventure photographer Jordan Manley, who flew in from Whistler to give a behind the scenes talk on this work.  A silent auction, with prizes of money-can't-buy one off Arc'teryx products & experiences, also raised over £2000 for the charity Community Action Nepal

All that, and we also got our in-house content team to record the entire thing for posterity. Check the film to see how it went down.