Arc’teryx Alpine Academy 2017

#ACM079 Communication

July 2017 saw us return to Chamonix Mont Blanc to help Arc’teryx host media at the Alpine Academy.

The sixth iteration of the popular Academy saw more than 400 alpine enthusiasts, mountain guides and professional athletes unite in one of the iconic Alpine cities. 

Our role was to manage 12 outdoor journalists from the UK, including representatives from core alpine mags such as UKClimbing, Climb and Trek & Mountain, as well as titles such as Outdoors Magic and Sky TV.

The Academy offers more than 20 elite clinics, focusing on mountaineering, climbing, rescuing, ski alpinism and for the first time, mountain trail running. Needless to say, it was an action-packed four days for our UK media.

That said, the Alpine Academy isn’t just about learning new skills in an incredible environment. Each year, people are drawn back to reignite old friendships, make new ones, and simply immerse themselves in the unique atmosphere that only Chamonix can provide.

Needless to say, it’s one of our favourite events. See you next year.