Arc’teryx Alpine Academy

#ACM052 Communication

June 2016 saw us once again head to Chamonix Mont Blanc to support Arc'teryx with media operations at the fifth Alpine Academy. 

A three-day summit of mountaineering workshops and events, the Arc’teryx Alpine Academy has become a key event on the alpine circuit, and attracts 360 participants from 20 countries. This year's event saw 50cm of fresh snow on the Aiguille du Midi; not exactly typical weather for the Alps in June, but perfect for Gore Tex product testing. 

Among the 27 global media in attendance were 12 outdoor journalists from the UK, including representatives from core alpine mags such as  Climb and Trek & Mountain, and the news crew from Sky TV.

Our role was to ensure everyone was kitted out, happy and equipped with the right photos & interviews for their coverage and social feeds. Job done. 


ACM's Arc'teryx Senior Account Exec Pim Björlund ice climbing on the Mer de Glace. Go Pim!