adidas TERREX - Kendal Mountain Festival

#ACM084 Communication Content Strategy

Kendal Mountain Festival is a special time of the year for the outdoors community - a chance to come together and get in some down time between adventures. We thought this was the perfect place to showcase the adidas TERREX Agravic jacket - a piece that’s designed for those lulls that are part and parcel of climbing, riding and running. 

We worked with four key influencers from across the UK and Germany to capture their own moments of down time on Instagram. Leading up to the festival, the influencers took their Agravic jackets along with them while bouldering, prepping bikes in the car park and for trail runscool downs.

During the festival they shared their favourite moments across the three days, including post-race after the adidas TERREX 10km trail run. With an impressive engagement rate, it’s pretty clear that the down time narrative is one that resonates.