#ACMPressDay AW15

#ACM037 Communication Content Strategy

Our first #ACMPressDay saw us decamp to a studio in the middle of Soho to show new lines and collections from brands including Arc'teryx, McNair Mountain Shirts, Finisterre, Dragon Alliance, The Snowboard Asylum, Heimplanet and Nordisk. 

Highlights included the launch of Finisterre's innovative new CWS range, industry insights from our friends at the TSA, the launch of Nike's first range of goggles, and the introduction of the full McNair range to the mainstream and fashion press.  

Despite being swelteringly hot, the day was great, with a strong turnout from our journalistic friends, and some cold ones from the crew at Skinners Brewery to help keep the temperature down.

Thanks to everybody that came along, and see you next time. 

Image: Huge thanks to our friends at Skinner's Brewery for supplying us with icy cold beers on the day. Much needed!