15 Mistakes Beginner Skiers Make in France

#ACM090 Content Strategy

How do you follow a film that snagged a million views and has been nominated for the 16/17 Travel Marketing Awards?

That was the challenge from our client France Montagnes after the overwhelming success of our film Overheard in French Ski Resorts. Our solution was to get the whole gang back together and see if we could go one better. 

The result - 15 Mistakes Beginner Skiers Make in France - was produced in association with media partners MPORA and immediately picked up where it's predecessor left off, scoring a whopping 300k views in three days. Can we exceed last year's total? Watch this space.