Picture Organic Clothing

#ACM010 Communication

The UK PR agency for France's hippest snow brand. 

It's a real pleasure to work with the team at ACM who I've known, ridden and partied with for well over a decade. We're seeing some fantastic results from their great PR and editorial work. 

Neill Thompson, UK Brand Manager, Picture Organic

Innovations such as the ISPO award-winning Eno 2.0 jacket have helped cement Picture's green credentials.

Picture was the vision of Jeremy, Vincent and Julien, three childhood friends from Annecy, France who wanted to create a brand based on three key values: Ride, Protect & Share.

United by their shared passion for winter sports and a desire to create something that reflected their own identity, Picture’s design philosophy is centred on sustainability (everything from sourcing to transportation), whilst their sense of fun and progressive outlook is reflected in product designs known for being colourful, playful and stand-out. 

It is a combination that has made Picture Organic the biggest success story to hit the European winter sports scene in years. 

Selection of Picture Organic's AW 16/17 coverage