Atout France

#ACM043 Content Strategy

Our huge content marketing and social media campaign for Atout France is helping to reinvigorate the special relationship between British skiers and their favourite French resorts. 

Our campaign with All Conditions Media has succeeded beyond all expectations. They've smashed every target they've been set, and the creativity just keeps getting better and better. 

Anne Pederson, Head of Public Relations, Atout France.

The French mountains hold a special place in the affections of team All Conditions Media.

We spent our formative years in this huge adventure playground, and between us have clocked up countless winter seasons in various French resorts. 

Our three-part Facebook Live campaign with Ski Sunday presenter Ed Leigh reached over 700,000 in total.

Over the years we've necked toffee vodka on the Rondpoint terrace, and pioneered freeride runs in Les Arcs. We've raced down the infamous Sarenne in L'Alpe d'Huez and partied with Bez at the first Snowbombing Festival. At one point we even ran Whitelines snowboarding magazine from a chalet in Meribel. 

So there's a pleasing synchronicity in the fact that, 25 years after our love affair began, we're now working with French tourism development agency Atout France to help promote our beloved French mountains to the UK ski market.

To do so, we worked closely with the Atout France crew to create a content marketing programme that drew on our intimate knowledge of the unique relationship the average British mountain-lover enjoys with their favourite French ski areas. 

It's been a dream gig, and the results (such as two Travel Marketing Award nominations) speak for themselves. Check our Inventory to dive deeper into the campaign specifics.